LAGALPI
TEMPORARY STORE
WHAT
CONTRACT
WHERE
ASCONA, TICINO, SWITZERLAND
WHEN
2021
The perfect fusion of alpine roots and scenic style
THE PROJECT.
LagAlpi offers food and wine excellence of the highest quality from the lake and alpine regions, carefully selecting small, family-owned producers who follow every stage of processing. The Ascona store reflects this philosophy, combining tradition and modernity in an environment that tells of the beauty and authenticity of the area.
The project enhanced existing furnishings and artwork, integrating them into a fresh, linear new identity that elegantly evokes Alpine roots. Natural and intentionally raw materials-hay, rattan, rope and pressed wood-create a direct link with nature, conveying warmth and contemporary simplicity.
Every detail reinforces the brand's identity, making the space instantly recognizable and in perfect harmony with LagAlpi's ethical philosophy of celebrating tradition, craftsmanship, and authentic quality.
