MIGROS SEEDAMM CENTER
TAKE AWAY, PFÄFFIKON SZ
WHAT
CONTRACT
WHERE
PFÄFFIKON, SCHWYZ, SWITZERLAND
WHEN
2024
THE PROJECT.
A DESIGN THAT EMPHASIZES SIMPLICITY AND EFFICIENCY
Migros Seedammcenter's Take Away is distinguished by a design that emphasizes simplicity and efficiency, focusing on colors, materials, and the customer's visual experience. Warm wood tones combine harmoniously with black and gray, creating an elegant contrast that makes the gastronomic offerings the undisputed protagonist of the space.
The whole is a balance between aesthetics and practicality, designed to enhance not only the products but also the overall experience of customers, who can enjoy a pleasant and intuitive space for their quick breaks.
MOOD AND DECORATIONS
Warmth and modernity
The materials used, such as natural wood and matte surfaces, lend a sense of warmth and modernity, making the environment welcoming and functional at the same time. The layout of the displays and self-service areas is designed to facilitate access to the products, which are enhanced by strategic lighting that emphasizes their colors and freshness.
Immediate visual connection
Drawings on the walls add a playful and communicative touch: illustrations in a minimalist style depict culinary specialties, drawing the customer's attention and creating an immediate visual connection to the gastronomic offerings. These graphic details, done in white on a black background, complement the design with a contemporary and distinctive element.
