MIGROS OERLIKON

THE PROJECT.

RECOGNIZABLE BRAND IDENTITY

The "Soft Relaunch" project for Migros Zurich's Take Away has as its primary objective to enhance the gastronomic offerings by placing them in an elegant and contemporary environment, characterized by calm yet trendy colors.

The idea behind the concept is to emphasize the linearity of the furnishings, creating a visual interplay through the intersection of different volumes and materials. The use of clean textures and shapes, combined with a balanced color palette, gives the space a sense of modernity and welcome.

What makes this project truly unique is the attention to detail: designs and lettering, made entirely by hand, have been integrated into the environment to add a personal and distinctive touch, which not only visually enriches the space, but also emphasizes the craftsmanship and care with which each element has been thought out. The result is an environment that is functional, but also sophisticated and best able to reflect the quality of the products offered.